Market Share by Top Websites

1 Unica is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Topsy is clearly lagging behind, losing to Unica in all segments.

Websites Categories

1 Unica has better usage coverage in more websites categories. Including Science & Education, Finance, Health, Computers Electronics & Technology and 12 other categories.

2 Topsy is leading in Arts & Entertainment, News & Media, Food & Drink, Adult and 2 other categories.

Geography

1 Unica is leading in most countries, including United States, United Kingdom, Canada, China and 45 other countries.

2 Topsy is leading in Japan, Russia, Ukraine, Argentina and 10 other countries.