Market Share by Top Websites

1 Viacom Targeting is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Torbit is clearly lagging behind, losing to Viacom Targeting in all segments.

Websites Categories

1 Torbit has better usage coverage in more websites categories. Including Business & Industry, Shopping, Internet & Telecom, Travel and 54 other categories.

2 Viacom Targeting is leading in Arts & Entertainment, TV & Video, Music & Audio, People & Society and 28 other categories.


1 Viacom Targeting is leading in most countries, including Brazil, United States, Mexico, Italy and 49 other countries.

2 Torbit is leading in India, Canada, Taiwan, Thailand and 6 other countries.