In terms of market share, Total Media is clearly lagging behind, losing to Unicast in all segments.
Total Media has better usage coverage in more websites categories. Including People & Society, Religion & Spirituality, Business & Industry, Arts & Entertainment and 42 other categories.
Unicast hasn't got a lead over Total Media in any websites category.
Total Media is leading in most countries, including Israel, United States, France, Germany and 10 other countries.
Unicast hasn't got a lead over Total Media in any country.