In terms of market share, Total Media is clearly lagging behind, losing to Visible Measures in all segments.
Total Media has better usage coverage in more websites categories. Including People & Society, Religion & Spirituality, Arts & Entertainment, Business & Industry and 40 other categories.
Visible Measures hasn't got a lead over Total Media in any websites category.
Total Media is leading in most countries, including Israel, United States, United Kingdom, Russia and 12 other countries.
Visible Measures is leading in Kenya.