Total Media is leading in Top 10K Sites and Top 100K Sites.
Total Media has better usage coverage in more websites categories. Including People & Society, Religion & Spirituality, Business & Industry, Arts & Entertainment and 40 other categories.
WebTrends Ads is leading in Computer & Electronics, Shopping, Law, Law & Government and 11 other categories.
Total Media is leading in most countries, including Israel, France, Canada, India and 29 other countries.
WebTrends Ads is leading in Indonesia, Norway, El Salvador, Costa Rica and 11 other countries.