Total Media is leading in Top 100K Sites and Top 1M Sites.
Total Media has better usage coverage in more websites categories. Including People & Society, Religion & Spirituality, News & Media, Arts & Entertainment and 35 other categories.
WebTrends Ads is leading in Business & Industry, Shopping, Law & Government, Law and 10 other categories.
WebTrends Ads is leading in most countries, including United States, Indonesia, Canada, China and 20 other countries.
Total Media is leading in Israel, Venezuela, United Kingdom, Ukraine and 6 other countries.