In terms of market share, Total Media is clearly lagging behind, losing to WebTrends Ads in all segments.
Total Media has better usage coverage in more websites categories. Including People & Society, Religion & Spirituality, Business & Industry, Arts & Entertainment and 37 other categories.
WebTrends Ads is leading in Shopping, Law & Government, Law, Software and 9 other categories.
WebTrends Ads is leading in most countries, including Canada, Indonesia, Australia, Guatemala and 15 other countries.
Total Media is leading in Israel, France, Russia, Viet Nam and 9 other countries.