Total Media is leading in Top 10K Sites and Top 100K Sites.
Total Media has better usage coverage in more websites categories. Including People & Society, Religion & Spirituality, Internet & Telecom, Career & Education and 22 other categories.
WebTrends Ads is leading in Business & Industry, Computer & Electronics, Marketing & Advertising, Arts & Entertainment and 6 other categories.
WebTrends Ads is leading in most countries, including Indonesia, Germany, Tunisia, Poland and 5 other countries.
Total Media is leading in Israel, India, South Korea, Russia and 4 other countries.