In terms of market share, Total Media is clearly lagging behind, losing to WebTrends Ads in all segments.
Total Media has better usage coverage in more websites categories. Including People & Society, Religion & Spirituality, Health, Internet & Telecom and 18 other categories.
WebTrends Ads is leading in Computer & Electronics, Shopping, News & Media, Arts & Entertainment and 7 other categories.
WebTrends Ads is leading in most countries, including Japan, Canada, Switzerland, Saudi Arabia and 7 other countries.
WebTrends Ads is leading in Japan, Canada, Switzerland, Saudi Arabia and 7 other countries.