Total Media is leading in Top 10K Sites and Top 100K Sites.
Total Media has better usage coverage in more websites categories. Including People & Society, Religion & Spirituality, Arts & Entertainment, News & Media and 39 other categories.
WebTrends Ads is leading in Computer & Electronics, Shopping, Software, Law & Government and 11 other categories.
WebTrends Ads is leading in most countries, including United States, Indonesia, Costa Rica, Australia and 9 other countries.
Total Media is leading in Israel, United Kingdom, Korea Republic, Sri Lanka and 6 other countries.