In terms of market share, Total Media is clearly lagging behind, losing to YieldBuild in all segments.
YieldBuild has better usage coverage in more websites categories. Including Arts & Entertainment, Internet & Telecom, Computer & Electronics, Shopping and 19 other categories.
Total Media is leading in Business & Industry, Religion & Spirituality, Health, Education and 14 other categories.
YieldBuild is leading in most countries, including United States, India, United Kingdom, Russia and 21 other countries.
Total Media is leading in Israel, Brazil, Sweden, Norway and 4 other countries.