Market Share by Top Websites

2 In terms of market share, Total Media is clearly lagging behind, losing to YieldBuild in all segments.

Websites Categories

1 YieldBuild has better usage coverage in more websites categories. Including Arts & Entertainment, Home & Garden, Law & Government, Travel & Tourism and one other category.

2 Total Media is leading in Community & Society, Food & Drink, Finance and Pets & Animals.


1 YieldBuild is leading in most countries, including United States, Bangladesh, Armenia, Indonesia and 4 other countries.

2 Total Media is leading in Israel, Canada and Hungary.