Total Media is leading in Top 10K Sites and Top 100K Sites.
YieldBuild has better usage coverage in more websites categories. Including Arts & Entertainment, Internet & Telecom, Computer & Electronics, Shopping and 23 other categories.
Total Media is leading in People & Society, Religion & Spirituality, Health, Education and 16 other categories.
YieldBuild is leading in most countries, including United States, Russia, Spain, Indonesia and 25 other countries.
Total Media is leading in Israel, India, South Korea, Kenya and one other country.