Market Share by Top Websites

2 In terms of market share, Total Media is clearly lagging behind, losing to YieldBuild in all segments.

Websites Categories

1 YieldBuild has better usage coverage in more websites categories. Including Arts & Entertainment, Internet & Telecom, Computer & Electronics, Shopping and 19 other categories.

2 Total Media is leading in Business & Industry, Religion & Spirituality, Health, Education and 14 other categories.


1 YieldBuild is leading in most countries, including United States, India, United Kingdom, Russia and 21 other countries.

2 Total Media is leading in Israel, Brazil, Sweden, Norway and 4 other countries.