Market Share by Top Websites

1 Yieldlab is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Total Media is clearly lagging behind, losing to Yieldlab in all segments.

Websites Categories

1 Yieldlab has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, Business & Industry, Internet & Telecom and 106 other categories.

2 Total Media is leading in Gay, Lesbian, & Bisexual and Automotive Industry.

Geography

1 Yieldlab is leading in most countries, including Germany, Austria, United States, Switzerland and 37 other countries.

2 Total Media is leading in Israel, South Africa and Saudi Arabia.