Market Share by Top Websites

1 Yieldlab is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Total Media is clearly lagging behind, losing to Yieldlab in all segments.

Websites Categories

1 Yieldlab has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, Business & Industry, Shopping and 79 other categories.

2 Total Media is leading in People & Society, Religion & Spirituality, Gay, Lesbian, & Bisexual, Education and 12 other categories.


1 Yieldlab is leading in most countries, including Germany, Austria, France, Switzerland and 25 other countries.

2 Total Media is leading in Israel, United States, Venezuela, Togo and 2 other countries.