Total Media is leading in Top 100K Sites and Top 1M Sites.
zapunited has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Adult, Photography and 47 other categories.
Total Media is leading in Religion & Spirituality, Business & Industry, Career & Education, Gay, Lesbian, & Bisexual and 25 other categories.
zapunited is leading in most countries, including India, Germany, Russia, Morocco and 11 other countries.
Total Media is leading in Israel, United States, Venezuela, United Kingdom and 5 other countries.