In terms of market share, TrackingSoft is clearly lagging behind, losing to Viacom Targeting in all segments.
TrackingSoft has better usage coverage in more websites categories. Including People & Society, Business & Industry, Games, Video Games and 72 other categories.
Viacom Targeting is leading in Arts & Entertainment, TV & Video, Music & Audio, Movies and 22 other categories.
Viacom Targeting is leading in most countries, including Brazil, Mexico, United Kingdom, France and 46 other countries.
TrackingSoft is leading in United States, Italy, India, Canada and 13 other countries.