Market Share by Top Websites

2 In terms of market share, TrackingSoft is clearly lagging behind, losing to Viacom Targeting in all segments.

Websites Categories

1 TrackingSoft has better usage coverage in more websites categories. Including People & Society, Business & Industry, Games, Video Games and 72 other categories.

2 Viacom Targeting is leading in Arts & Entertainment, TV & Video, Music & Audio, Movies and 22 other categories.


1 Viacom Targeting is leading in most countries, including Brazil, Mexico, United Kingdom, France and 46 other countries.

2 TrackingSoft is leading in United States, Italy, India, Canada and 13 other countries.