Market Share by Top Websites

1 Viacom Targeting is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, TrackingSoft is clearly lagging behind, losing to Viacom Targeting in all segments.

Websites Categories

1 TrackingSoft has better usage coverage in more websites categories. Including People & Society, Business & Industry, Games, Video Games and 74 other categories.

2 Viacom Targeting is leading in Arts & Entertainment, TV & Video, Music & Audio, Movies and 21 other categories.


1 Viacom Targeting is leading in most countries, including Brazil, Mexico, France, Russia and 47 other countries.

2 TrackingSoft is leading in United States, Italy, United Kingdom, Viet Nam and 14 other countries.