Market Share by Top Websites

1 Viacom Targeting is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, TrackingSoft is clearly lagging behind, losing to Viacom Targeting in all segments.

Websites Categories

1 TrackingSoft has better usage coverage in more websites categories. Including People & Society, Games, Business & Industry, Video Games and 71 other categories.

2 Viacom Targeting is leading in Arts & Entertainment, TV & Video, Music & Audio, Movies and 19 other categories.


1 Viacom Targeting is leading in most countries, including Brazil, Mexico, United Kingdom, Russia and 48 other countries.

2 TrackingSoft is leading in United States, Italy, India, Canada and 10 other countries.