Market Share by Top Websites

1 TruEffect is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, Trackset VisualPath is clearly lagging behind, losing to TruEffect in all segments.

Websites Categories

1 TruEffect has better usage coverage in more websites categories. Including People & Society, News & Media, Business & Industry, Arts & Entertainment and 38 other categories.

2 Trackset VisualPath is leading in Adult, Financial Management, Food & Drink and Restaurants & Delivery.

Geography

1 TruEffect is leading in most countries, including United States, United Kingdom, Japan, India and 15 other countries.

2 Trackset VisualPath is leading in Italy, Poland and Spain.