1
Yahoo Overture is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.
2
In terms of market share, TradeAdExchange is clearly lagging behind, losing to Yahoo Overture in all segments.
1
Yahoo Overture has better usage coverage in more websites categories. Including Computers Electronics & Technology, Food & Drink, News & Media, Sports and 18 other categories.
2
TradeAdExchange is leading in Arts & Entertainment and Games.
1
Yahoo Overture is leading in most countries, including Japan, United States, South Korea, Philippines and 49 other countries.
2
TradeAdExchange is leading in France, Brazil, Indonesia, Mexico and 32 other countries.