Market Share by Top Websites

1 TradeAdExchange is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, YuMe is clearly lagging behind, losing to TradeAdExchange in all segments.

Websites Categories

1 TradeAdExchange has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Internet & Telecom, Marketing & Advertising and 118 other categories.

2 YuMe is leading in Humor, Outdoors, Performing Arts, Tourism and 18 other categories.

Geography

1 TradeAdExchange is leading in most countries, including Turkey, France, Germany, United States and 112 other countries.

2 YuMe is leading in Sweden.