Market Share by Top Websites

1 YuMe is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, TradeAdExchange is still behind YuMe in all market share segments.

Websites Categories

1 YuMe has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Internet & Telecom, News & Media and 126 other categories.

2 TradeAdExchange is leading in Business & Industry, Marketing & Advertising, Games, Video Games and 48 other categories.


1 YuMe is leading in most countries, including France, United States, Spain, Italy and 83 other countries.

2 TradeAdExchange is leading in Turkey, Indonesia, Germany, India and 60 other countries.