Market Share by Top Websites

1 Yahoo Ad Exchange is leading in The Entire Web.

2 TradeDesk Ads is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

Websites Categories

1 Yahoo Ad Exchange has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Internet & Telecom, Web Hosting and 178 other categories.

2 TradeDesk Ads is leading in Autos & Vehicles, Car Buying, Food & Drink, Universities & Colleges and 34 other categories.

Geography

1 Yahoo Ad Exchange is leading in most countries, including Japan, Russia, India, Taiwan and 106 other countries.

2 TradeDesk Ads is leading in United States, Australia, Canada, United Kingdom and 35 other countries.