Market Share by Top Websites

1 Yahoo Ad Exchange is leading in The Entire Web.

2 TradeDesk Ads is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

Websites Categories

1 Yahoo Ad Exchange has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Internet & Telecom, Web Hosting and 177 other categories.

2 TradeDesk Ads is leading in Autos & Vehicles, Car Buying, Food & Drink, Universities & Colleges and 38 other categories.

Geography

1 Yahoo Ad Exchange is leading in most countries, including Brazil, Canada, Great Britain, Mexico and 127 other countries.

2 TradeDesk Ads is leading in United States, Australia, South Africa, China and 27 other countries.