Market Share by Top Websites

1 Yahoo Ad Exchange is leading in The Entire Web.

2 TradeDesk Ads is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

Websites Categories

1 Yahoo Ad Exchange has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Internet & Telecom, Web Hosting and 194 other categories.

2 TradeDesk Ads is leading in Car Buying, Universities & Colleges, Restaurants & Delivery, Insurance and 14 other categories.

Geography

1 Yahoo Ad Exchange is leading in most countries, including Japan, Russia, India, Taiwan and 119 other countries.

2 TradeDesk Ads is leading in United States, Australia, Canada, New Zealand and 18 other countries.