Market Share by Top Websites

1 Yahoo Ad Exchange is leading in Top 10K Sites and The Entire Web.

2 TradeDesk Ads is leading in Top 100K Sites and Top 1M Sites.

Websites Categories

1 Yahoo Ad Exchange has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Music & Audio and 223 other categories.

2 TradeDesk Ads is leading in Car Buying, Insurance, Directories, Winter Sports and one other category.

Geography

1 Yahoo Ad Exchange is leading in most countries, including United States, Japan, Russia, Indonesia and 129 other countries.

2 TradeDesk Ads is leading in South Africa, Qatar, Congo Republic, Eritrea and 6 other countries.