Market Share by Top Websites

1 Yahoo Ad Exchange is leading in The Entire Web.

2 TradeDesk Ads is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

Websites Categories

1 Yahoo Ad Exchange has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Internet & Telecom and 224 other categories.

2 TradeDesk Ads is leading in Car Buying, Insurance, Winter Sports, Camps and 2 other categories.

Geography

1 Yahoo Ad Exchange is leading in most countries, including Japan, Russia, India, Indonesia and 138 other countries.

2 TradeDesk Ads is leading in United States, New Zealand, South Africa, Zambia and 7 other countries.