Market Share by Top Websites

1 Yahoo Ad Exchange is leading in The Entire Web.

2 TradeDesk Ads is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

Websites Categories

1 Yahoo Ad Exchange has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Music & Audio and 222 other categories.

2 TradeDesk Ads is leading in Car Buying, Insurance, Winter Sports, Directories and 4 other categories.

Geography

1 Yahoo Ad Exchange is leading in most countries, including Japan, Russia, India, Indonesia and 136 other countries.

2 TradeDesk Ads is leading in United States, Australia, New Zealand, South Africa and 6 other countries.