Market Share by Top Websites

1 TradeDesk Ads is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Yahoo Advertising is clearly lagging behind, losing to TradeDesk Ads in all segments.

Websites Categories

1 TradeDesk Ads has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, Autos & Vehicles and 170 other categories.

2 Yahoo Advertising is leading in Investing, Military & Defense, Business News, Newspapers and 3 other categories.

Geography

1 TradeDesk Ads is leading in most countries, including United States, Australia, Canada, United Kingdom and 77 other countries.

2 Yahoo Advertising is leading in Brazil, Taiwan, Ecuador, Belarus and 3 other countries.