Market Share by Top Websites

1 TradeDesk Ads is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Yahoo Advertising is clearly lagging behind, losing to TradeDesk Ads in all segments.

Websites Categories

1 TradeDesk Ads has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, People & Society, Shopping and 135 other categories.

2 Yahoo Advertising is leading in Investing, Military & Defense, Business News, Newspapers and 8 other categories.

Geography

1 TradeDesk Ads is leading in most countries, including United States, Australia, Canada, France and 69 other countries.

2 Yahoo Advertising is leading in Brazil, Cameroon and Barbados.