Market Share by Top Websites

1 Yandex Direct is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, TradeDesk Ads is still behind Yandex Direct in all market share segments.

Websites Categories

1 Yandex Direct has better usage coverage in more websites categories. Including Business & Industry, People & Society, Arts & Entertainment, News & Media and 196 other categories.

2 TradeDesk Ads is leading in Car Buying, Universities & Colleges, Restaurants & Delivery, Insurance and 17 other categories.

Geography

1 Yandex Direct is leading in most countries, including Russia, Ukraine, Belarus, Kazakhstan and 86 other countries.

2 TradeDesk Ads is leading in United States, Australia, Canada, New Zealand and 20 other countries.