Market Share by Top Websites

1 Yandex Direct is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, TradeDesk Ads is clearly lagging behind, losing to Yandex Direct in all segments.

Websites Categories

1 Yandex Direct has better usage coverage in more websites categories. Including Business & Industry, People & Society, Arts & Entertainment, Marketing & Advertising and 196 other categories.

2 TradeDesk Ads is leading in Car Buying, Universities & Colleges, Restaurants & Delivery, Insurance and 20 other categories.

Geography

1 Yandex Direct is leading in most countries, including Russia, Ukraine, Belarus, Kazakhstan and 85 other countries.

2 TradeDesk Ads is leading in United States, Australia, Canada, New Zealand and 33 other countries.