Market Share by Top Websites

1 Yandex Direct is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, TradeDesk Ads is clearly lagging behind, losing to Yandex Direct in all segments.

Websites Categories

1 Yandex Direct has better usage coverage in more websites categories. Including Business & Industry, People & Society, Arts & Entertainment, Marketing & Advertising and 181 other categories.

2 TradeDesk Ads is leading in Car Buying, Universities & Colleges, Accommodation & Hotels, Restaurants & Delivery and 36 other categories.

Geography

1 Yandex Direct is leading in most countries, including Russia, Kazakhstan, Ukraine, Belarus and 88 other countries.

2 TradeDesk Ads is leading in United States, Australia, Canada, United Kingdom and 57 other countries.