Market Share by Top Websites

1 Twitter Advertiser is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, TradeDesk Advertiser is clearly lagging behind, losing to Twitter Advertiser in all segments.

Websites Categories

1 Twitter Advertiser has better usage coverage in more websites categories. Including Business & Industry, Shopping, Arts & Entertainment, Internet & Telecom and 180 other categories.

2 TradeDesk Advertiser is leading in Autos & Vehicles, News & Media, People & Society, Car Buying and 29 other categories.

Geography

1 Twitter Advertiser is leading in most countries, including United States, United Kingdom, Japan, Spain and 142 other countries.

2 TradeDesk Advertiser is leading in Denmark, Korea Republic, Slovakia, Trinidad and Tobago and one other country.