Market Share by Top Websites

1 TradeDesk is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Turn is clearly lagging behind, losing to TradeDesk in all segments.

Websites Categories

1 TradeDesk has better usage coverage in more websites categories. Including Business & Industry, News & Media, Arts & Entertainment, People & Society and 180 other categories.

2 Turn is leading in Accommodation & Hotels, Cooking & Recipes, Web Hosting, Beauty and 15 other categories.

Geography

1 TradeDesk is leading in most countries, including United States, Canada, United Kingdom, Germany and 80 other countries.

2 Turn is leading in Japan, France, Brazil, Taiwan and 30 other countries.