Market Share by Top Websites

1 TradeDesk is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Turn is clearly lagging behind, losing to TradeDesk in all segments.

Websites Categories

1 TradeDesk has better usage coverage in more websites categories. Including Business & Industry, Autos & Vehicles, Arts & Entertainment, Shopping and 198 other categories.

2 Turn is leading in Coupons, Basketball, Board & Card Games, Education & Resources and 5 other categories.


1 TradeDesk is leading in most countries, including United States, France, Australia, Germany and 140 other countries.

2 Turn is leading in Taiwan, Ireland, Paraguay, Cameroon and 19 other countries.