1
TradeDesk is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.
2
In terms of market share, Yandex Direct is clearly lagging behind, losing to TradeDesk in all segments.
1
TradeDesk has better usage coverage in more websites categories. Including Arts & Entertainment, Science & Education, Computers Electronics & Technology, Games and 14 other categories.
2
Yandex Direct is leading in News & Media, E-commerce & Shopping, Jobs & Career, Heavy Industry & Engineering and 2 other categories.
1
TradeDesk is leading in most countries, including United States, Japan, Taiwan, United Kingdom and 149 other countries.
2
Yandex Direct is leading in Russia, Ukraine, Belarus, Kazakhstan and 9 other countries.