Market Share by Top Websites

1 TradeDesk is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Yieldmo is still behind TradeDesk in all market share segments.

Websites Categories

1 TradeDesk has better usage coverage in more websites categories. Including Business & Industry, Autos & Vehicles, Shopping, Car Buying and 162 other categories.

2 Yieldmo is leading in People & Society, Arts & Entertainment, Food & Drink, News & Media and 56 other categories.


1 Yieldmo is leading in most countries, including France, Russia, United Kingdom, Brazil and 100 other countries.

2 TradeDesk is leading in United States, Japan, Germany, Australia and 76 other countries.