Market Share by Top Websites

1 TradeTracker is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, YuMe is clearly lagging behind, losing to TradeTracker in all segments.

Websites Categories

1 TradeTracker has better usage coverage in more websites categories. Including Business & Industry, Shopping, Travel, People & Society and 198 other categories.

2 YuMe is leading in Animation & Comics, Crafts and Rugby.


1 TradeTracker is leading in most countries, including Netherlands, Finland, Belgium, Poland and 98 other countries.

2 YuMe is leading in United Arab Emirates, Albania, Puerto Rico, New Caledonia and one other country.