Market Share by Top Websites

1 TradeTracker is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, YuMe is clearly lagging behind, losing to TradeTracker in all segments.

Websites Categories

1 TradeTracker has better usage coverage in more websites categories. Including Business & Industry, Shopping, Travel, People & Society and 201 other categories.

2 YuMe is leading in Animation & Comics, Crafts and Rugby.


1 TradeTracker is leading in most countries, including Netherlands, Finland, Belgium, Hungary and 95 other countries.

2 YuMe is leading in Philippines, Panama, Saudi Arabia, Puerto Rico and one other country.