In terms of market share, Traffic Revenue is clearly lagging behind, losing to Unicast in all segments.
Traffic Revenue has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Adult, Computer & Electronics and 62 other categories.
Unicast hasn't got a lead over Traffic Revenue in any websites category.
Traffic Revenue is leading in most countries, including India, United States, Russia, Indonesia and 56 other countries.
Unicast hasn't got a lead over Traffic Revenue in any country.