In terms of market share, Traffic Revenue is clearly lagging behind, losing to WebTrends Ads in all segments.
Traffic Revenue has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Adult, Computer & Electronics and 64 other categories.
WebTrends Ads is leading in Mental Health, Computer Hardware and Industrial Goods & Services.
Traffic Revenue is leading in most countries, including United States, India, Indonesia, Russia and 55 other countries.
WebTrends Ads is leading in Japan, Costa Rica and China.