Market Share by Top Websites

1 Trafic is leading in Top 1M Sites and The Entire Web.

2 Unica is leading in Top 10K Sites and Top 100K Sites.

Websites Categories

1 Trafic has better usage coverage in more websites categories. Including Business & Industry, People & Society, Religion & Spirituality, Arts & Entertainment and 128 other categories.

2 Unica is leading in Car Buying, Finance, Law & Government, Financial Management and 25 other categories.


1 Unica is leading in most countries, including United States, Japan, United Kingdom, Canada and 58 other countries.

2 Trafic is leading in Romania, Moldova, Germany, Italy and 41 other countries.