Market Share by Top Websites

1 Trafic is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 Unica is leading in Top 10K Sites.

Websites Categories

1 Trafic has better usage coverage in more websites categories. Including People & Society, Business & Industry, Arts & Entertainment, Religion & Spirituality and 150 other categories.

2 Unica is leading in Car Buying, Finance, Law & Government, Automotive Industry and 20 other categories.

Geography

1 Unica is leading in most countries, including United States, United Kingdom, Germany, Canada and 58 other countries.

2 Trafic is leading in Romania, Moldova, Hungary, Russia and 26 other countries.