Market Share by Top Websites

1 Trafic is leading in Top 1M Sites and The Entire Web.

2 Unica is leading in Top 10K Sites and Top 100K Sites.

Websites Categories

1 Trafic has better usage coverage in more websites categories. Including Business & Industry, People & Society, Religion & Spirituality, Arts & Entertainment and 132 other categories.

2 Unica is leading in Car Buying, Finance, Financial Management, Investing and 27 other categories.

Geography

1 Unica is leading in most countries, including United States, United Kingdom, Japan, Canada and 47 other countries.

2 Trafic is leading in Romania, Moldova, France, Hungary and 38 other countries.