Market Share by Top Websites

1 Trafic is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 Unica is leading in Top 10K Sites.

Websites Categories

1 Trafic has better usage coverage in more websites categories. Including Business & Industry, People & Society, Arts & Entertainment, Religion & Spirituality and 158 other categories.

2 Unica is leading in Car Buying, Finance, Automotive Industry, Financial Management and 26 other categories.


1 Unica is leading in most countries, including United States, United Kingdom, Canada, Germany and 56 other countries.

2 Trafic is leading in Romania, Moldova, Italy, Hungary and 44 other countries.