In terms of market share, Travora Media is clearly lagging behind, losing to WebTrends Ads in all segments.
Travora Media has better usage coverage in more websites categories. Including Travel, Tourism, Reference, Libraries & Museums and 8 other categories.
WebTrends Ads is leading in Business & Industry, Computer & Electronics, Marketing & Advertising, News & Media and 7 other categories.
Travora Media is leading in most countries, including United States, Bangladesh, United Kingdom, France and 9 other countries.
WebTrends Ads is leading in Indonesia, India, Germany, Tunisia and 5 other countries.