Market Share by Top Websites

1 Unica is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Trialfire is clearly lagging behind, losing to Unica in all segments.

Websites Categories

1 Unica has better usage coverage in more websites categories. Including Business & Industry, Autos & Vehicles, Car Buying, Health and 83 other categories.

2 Trialfire is leading in Internet & Telecom, Search Engine, Finance, Arts & Entertainment and 61 other categories.

Geography

1 Unica is leading in most countries, including United States, United Kingdom, Germany, Canada and 80 other countries.

2 Trialfire is leading in Russia, Ukraine, Philippines, Romania and 13 other countries.