Market Share by Top Websites

1 Unica is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Trialfire is clearly lagging behind, losing to Unica in all segments.

Websites Categories

1 Unica has better usage coverage in more websites categories. Including Business & Industry, Autos & Vehicles, Car Buying, Health and 83 other categories.

2 Trialfire is leading in Internet & Telecom, Search Engine, Career & Education, Shopping and 47 other categories.

Geography

1 Unica is leading in most countries, including United States, United Kingdom, Germany, Canada and 70 other countries.

2 Trialfire is leading in Turkey, Ukraine, Philippines, Morocco and 7 other countries.