Market Share by Top Websites

1 Unica is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Trialfire is clearly lagging behind, losing to Unica in all segments.

Websites Categories

1 Unica has better usage coverage in more websites categories. Including Science & Education, Finance, Health, Computers Electronics & Technology and 11 other categories.

2 Trialfire is leading in Sports, Travel & Tourism, E-commerce & Shopping, Food & Drink and 5 other categories.

Geography

1 Unica is leading in most countries, including United States, United Kingdom, Japan, Germany and 41 other countries.

2 Trialfire is leading in Canada, China, Russia, Pakistan and 15 other countries.