Market Share by Top Websites

1 TripleLift is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Underdog Media is clearly lagging behind, losing to TripleLift in all segments.

Websites Categories

1 TripleLift has better usage coverage in more websites categories. Including Food & Drink, Cooking & Recipes, Arts & Entertainment, News & Media and 98 other categories.

2 Underdog Media is leading in Computer & Electronics, Software, Technology News, Internet & Telecom and 31 other categories.

Geography

1 Underdog Media is leading in most countries, including India, Germany, Brazil, Russia and 47 other countries.

2 TripleLift is leading in United States, United Kingdom, Italy, Australia and 18 other countries.