Market Share by Top Websites

1 TripleLift is leading in Top 10K Sites, Top 1M Sites and The Entire Web.

2 Yieldlab is leading in Top 100K Sites.

Websites Categories

1 TripleLift has better usage coverage in more websites categories. Including Food & Drink, Cooking & Recipes, Arts & Entertainment, Business & Industry and 68 other categories.

2 Yieldlab is leading in News & Media, Music & Audio, Sports, Marketing & Advertising and 42 other categories.

Geography

1 Yieldlab is leading in most countries, including Germany, France, Austria, Switzerland and 24 other countries.

2 TripleLift is leading in United States, Canada, India, Mexico and 19 other countries.