Market Share by Top Websites

1 YuMe is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, TripleLift is clearly lagging behind, losing to YuMe in all segments.

Websites Categories

1 YuMe has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Internet & Telecom, News & Media and 165 other categories.

2 TripleLift is leading in Home & Garden, Nursery & Playroom, Baseball, Home & Garden and 20 other categories.

Geography

1 YuMe is leading in most countries, including France, Mexico, Spain, United Kingdom and 147 other countries.

2 TripleLift is leading in United States, Australia, British Indian Ocean Territory, Eritrea and 4 other countries.