Market Share by Top Websites

1 TripleLift is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, YuMe is clearly lagging behind, losing to TripleLift in all segments.

Websites Categories

1 TripleLift has better usage coverage in more websites categories. Including Food & Drink, Cooking & Recipes, Business & Industry, Shopping and 52 other categories.

2 YuMe is leading in People & Society, Arts & Entertainment, News & Media, Music & Audio and 50 other categories.


1 YuMe is leading in most countries, including Spain, Sweden, Germany, Mexico and 22 other countries.

2 TripleLift is leading in United States, United Kingdom, Canada, Brazil and 19 other countries.