Market Share by Top Websites

1 TripleLift is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, YuMe is clearly lagging behind, losing to TripleLift in all segments.

Websites Categories

1 YuMe has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Music & Audio and 51 other categories.

2 TripleLift is leading in Food & Drink, Cooking & Recipes, Business & Industry, Shopping and 50 other categories.

Geography

1 YuMe is leading in most countries, including Spain, Sweden, Mexico, France and 26 other countries.

2 TripleLift is leading in United States, United Kingdom, Canada, Japan and 14 other countries.