TripleLift is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
TripleLift has better usage coverage in more websites categories. Including Food & Drink, Cooking & Recipes, Business & Industry, Shopping and 58 other categories.
YuMe is leading in People & Society, Arts & Entertainment, News & Media, Music & Audio and 49 other categories.
YuMe is leading in most countries, including Spain, Sweden, Mexico, France and 23 other countries.
TripleLift is leading in United States, United Kingdom, Germany, Canada and 20 other countries.