TripleLift is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
TripleLift has better usage coverage in more websites categories. Including Food & Drink, Cooking & Recipes, Business & Industry, Shopping and 69 other categories.
zapunited is leading in People & Society, Arts & Entertainment, Adult, Photography and 35 other categories.
TripleLift is leading in most countries, including United States, United Kingdom, Canada, Japan and 24 other countries.
zapunited is leading in India, Brazil, Pakistan, Peru and 9 other countries.