Market Share by Top Websites

1 TripleLift is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, zapunited is clearly lagging behind, losing to TripleLift in all segments.

Websites Categories

1 TripleLift has better usage coverage in more websites categories. Including Food & Drink, Cooking & Recipes, Arts & Entertainment, News & Media and 121 other categories.

2 zapunited is leading in People & Society, Adult, Photography, Celebrities & Entertainment News and 22 other categories.

Geography

1 zapunited is leading in most countries, including India, Germany, Brazil, Italy and 34 other countries.

2 TripleLift is leading in United States, United Kingdom, Canada, Australia and 32 other countries.