TripleLift is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
TripleLift has better usage coverage in more websites categories. Including Food & Drink, Cooking & Recipes, News & Media, Business & Industry and 85 other categories.
zapunited is leading in People & Society, Arts & Entertainment, Adult, Photography and 29 other categories.
TripleLift is leading in most countries, including United States, United Kingdom, Italy, France and 32 other countries.
zapunited is leading in India, Germany, Portugal, Pakistan and 3 other countries.