TripleLift is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
TripleLift has better usage coverage in more websites categories. Including Food & Drink, Cooking & Recipes, Business & Industry, News & Media and 74 other categories.
zapunited is leading in People & Society, Arts & Entertainment, Adult, Photography and 34 other categories.
TripleLift is leading in most countries, including United States, United Kingdom, Russia, Canada and 31 other countries.
zapunited is leading in India, Indonesia, Portugal, Switzerland and 8 other countries.