TripleLift is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
TripleLift has better usage coverage in more websites categories. Including Food & Drink, Cooking & Recipes, Business & Industry, News & Media and 81 other categories.
zapunited is leading in People & Society, Arts & Entertainment, Adult, Photography and 30 other categories.
TripleLift is leading in most countries, including United States, United Kingdom, Italy, Russia and 28 other countries.
zapunited is leading in India, Saudi Arabia, Belgium, Ireland and 6 other countries.