Market Share by Top Websites

1 TripleLift is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, zapunited is clearly lagging behind, losing to TripleLift in all segments.

Websites Categories

1 TripleLift has better usage coverage in more websites categories. Including Food & Drink, Cooking & Recipes, Business & Industry, Shopping and 73 other categories.

2 zapunited is leading in People & Society, Arts & Entertainment, Adult, Photography and 25 other categories.


1 TripleLift is leading in most countries, including United States, United Kingdom, Canada, India and 30 other countries.

2 zapunited is leading in Morocco, Thailand, Portugal, Pakistan and 2 other countries.