Market Share by Top Websites

1 Unica is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, TruEffect is still behind Unica in all market share segments.

Websites Categories

1 Unica has better usage coverage in more websites categories. Including Business & Industry, Autos & Vehicles, Car Buying, Health and 130 other categories.

2 TruEffect is leading in Performing Arts, TV & Video, Video Games, Aviation and 5 other categories.


1 Unica is leading in most countries, including United States, Germany, Canada, United Kingdom and 91 other countries.

2 TruEffect is leading in Montenegro, Central African Republic, Guam, Timor-leste and 2 other countries.