Market Share by Top Websites

1 Unica is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, TruEffect is clearly lagging behind, losing to Unica in all segments.

Websites Categories

1 Unica has better usage coverage in more websites categories. Including Business & Industry, Autos & Vehicles, Car Buying, Health and 99 other categories.

2 TruEffect is leading in TV & Video, Video Games, Philanthropy and Magazines & E-Zines.

Geography

1 Unica is leading in most countries, including United States, United Kingdom, Japan, Canada and 75 other countries.

2 TruEffect is leading in Guam.