TruEffect is leading in Top 100K Sites and Top 1M Sites.
Uptrends has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Shopping, Travel and 35 other categories.
TruEffect is leading in News & Media, Internet & Telecom, Computer & Electronics, Performing Arts and 24 other categories.
TruEffect is leading in most countries, including United States, Japan, Brazil, United Kingdom and 10 other countries.
Uptrends is leading in Netherlands, Belgium, Turkey, Poland and 8 other countries.