In terms of market share, TruEffect is clearly lagging behind, losing to Uptrends in all segments.
Uptrends has better usage coverage in more websites categories. Including People & Society, Business & Industry, Arts & Entertainment, Shopping and 36 other categories.
TruEffect is leading in News & Media, Health, Games, Career & Education and 22 other categories.
TruEffect is leading in most countries, including United States, United Kingdom, Japan, Italy and 10 other countries.
Uptrends is leading in Netherlands, Belgium, Bosnia, Poland and 8 other countries.