Market Share by Top Websites

2 In terms of market share, TruEffect is clearly lagging behind, losing to Uptrends in all segments.

Websites Categories

1 Uptrends has better usage coverage in more websites categories. Including People & Society, Business & Industry, Arts & Entertainment, Shopping and 36 other categories.

2 TruEffect is leading in News & Media, Health, Games, Career & Education and 22 other categories.


1 TruEffect is leading in most countries, including United States, United Kingdom, Japan, Italy and 10 other countries.

2 Uptrends is leading in Netherlands, Belgium, Bosnia, Poland and 8 other countries.