TruEffect is leading in Top 100K Sites and Top 1M Sites.
TruEffect has better usage coverage in more websites categories. Including News & Media, Business & Industry, People & Society, Arts & Entertainment and 17 other categories.
Uptrends is leading in Shopping, Internet & Telecom, Accommodation & Hotels, Pets and 12 other categories.
TruEffect is leading in most countries, including United States, Japan, Russia, Italy and 14 other countries.
Uptrends is leading in Netherlands, Belgium, Germany, China and 8 other countries.