Market Share by Top Websites

1 Usablenet is leading in Top 100K Sites and Top 1M Sites.

2 Despite its recent growth, TruEffect is still behind Usablenet in all market share segments.

Websites Categories

1 Usablenet has better usage coverage in more websites categories. Including Shopping, Business & Industry, Food & Drink, Food & Grocery Retailers and 35 other categories.

2 TruEffect is leading in News & Media, Arts & Entertainment, TV & Video, Philanthropy and 12 other categories.


1 Usablenet is leading in most countries, including United States, United Kingdom, Japan, Canada and 10 other countries.

2 TruEffect is leading in Italy, Venezuela, Tuvalu, Slovakia and 9 other countries.