Market Share by Top Websites

2 TruEffect is leading in Top 100K Sites and Top 1M Sites.

Websites Categories

1 TruEffect has better usage coverage in more websites categories. Including News & Media, Business & Industry, TV & Video, Travel and 22 other categories.

2 Vizu is leading in Arts & Entertainment, People & Society, Computer & Electronics, Internet & Telecom and 21 other categories.


1 Vizu is leading in most countries, including Indonesia, Russia, United Kingdom, Netherlands and 14 other countries.

2 TruEffect is leading in United States, Japan, France, Benin and 12 other countries.