TruEffect is leading in Top 100K Sites and Top 1M Sites.
Vizu has better usage coverage in more websites categories. Including People & Society, News & Media, Arts & Entertainment, Technology News and 65 other categories.
TruEffect is leading in Performing Arts, Marketing & Advertising, Career & Education, Transportation & Logistics and 14 other categories.
Vizu is leading in most countries, including Indonesia, Canada, India, United Kingdom and 10 other countries.
Vizu is leading in Indonesia, Canada, India, United Kingdom and 10 other countries.