Market Share by Top Websites

2 In terms of market share, TruEffect is clearly lagging behind, losing to Vizu in all segments.

Websites Categories

1 Vizu has better usage coverage in more websites categories. Including People & Society, News & Media, Arts & Entertainment, Technology News and 64 other categories.

2 TruEffect is leading in Performing Arts, Career & Education, Travel, Transportation & Logistics and 10 other categories.


1 Vizu is leading in most countries, including India, Indonesia, Poland, Canada and 12 other countries.

2 TruEffect is leading in United States, Japan, United Kingdom, Italy and 11 other countries.