2
In terms of market share, TruEffect is clearly lagging behind, losing to Vizu in all segments.
1
Vizu has better usage coverage in more websites categories. Including Computers Electronics & Technology, Adult, Hobbies & Leisure, News & Media and one other category.
2
TruEffect is leading in Games, Arts & Entertainment, Health and Jobs & Career.
1
Vizu is leading in most countries, including India, France, Indonesia, Netherlands and 3 other countries.
2
TruEffect is leading in United States, Guam, Mexico and Spain.