Market Share by Top Websites

2 TruEffect is leading in Top 100K Sites and Top 1M Sites.

Websites Categories

1 Vizu has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Music & Audio, Food & Drink and 21 other categories.

2 TruEffect is leading in News & Media, Business & Industry, TV & Video, Philanthropy and 20 other categories.


1 TruEffect is leading in most countries, including United States, Japan, United Kingdom, Italy and 14 other countries.

2 Vizu is leading in Indonesia, Thailand, Netherlands, Philippines and 10 other countries.