In terms of market share, TruEffect is clearly lagging behind, losing to Vizu in all segments.
Vizu has better usage coverage in more websites categories. Including People & Society, News & Media, Arts & Entertainment, Technology News and 64 other categories.
TruEffect is leading in Performing Arts, Career & Education, Travel, Transportation & Logistics and 10 other categories.
Vizu is leading in most countries, including India, Indonesia, Poland, Canada and 12 other countries.
TruEffect is leading in United States, Japan, United Kingdom, Italy and 11 other countries.