In terms of market share, TruEffect is clearly lagging behind, losing to Vizu in all segments.
Vizu has better usage coverage in more websites categories. Including People & Society, News & Media, Arts & Entertainment, Technology News and 69 other categories.
TruEffect is leading in Performing Arts, Career & Education, Transportation & Logistics, Education and 11 other categories.
Vizu is leading in most countries, including India, Indonesia, Ukraine, Brazil and 16 other countries.
TruEffect is leading in United States, Japan, Germany, Russia and 9 other countries.