In terms of market share, TruEffect is clearly lagging behind, losing to w3roi in all segments.
TruEffect has better usage coverage in more websites categories. Including Games, Arts & Entertainment, Health and Jobs & Career.
w3roi is leading in Adult, Business & Consumer Services and Computers Electronics & Technology.
TruEffect is leading in most countries, including United States, Guam and Spain.
w3roi is leading in United Kingdom.