Market Share by Top Websites

2 TruEffect is leading in Top 100K Sites and Top 1M Sites.

Websites Categories

1 TruEffect has better usage coverage in more websites categories. Including News & Media, People & Society, Business & Industry, Arts & Entertainment and 44 other categories.

2 Zeta Search is leading in Online Marketing, Investing, Alternative & Natural Medicine, Financial Management and 5 other categories.

Geography

1 TruEffect is leading in most countries, including United States, Japan, Italy, Russia and 14 other countries.

2 Zeta Search is leading in Canada, India and Philippines.