Market Share by Top Websites

2 In terms of market share, TruEffect is clearly lagging behind, losing to Zeta Search in all segments.

Websites Categories

1 TruEffect has better usage coverage in more websites categories. Including News & Media, People & Society, Business & Industry, Arts & Entertainment and 41 other categories.

2 Zeta Search is leading in Finance, Online Marketing, Investing, Business Services and 7 other categories.


1 TruEffect is leading in most countries, including United States, Japan, Germany, Indonesia and 16 other countries.

2 Zeta Search is leading in Canada, Bangladesh, Israel, Singapore and one other country.