In terms of market share, TruEffect is clearly lagging behind, losing to Zeta Search in all segments.
TruEffect has better usage coverage in more websites categories. Including News & Media, People & Society, Business & Industry, Arts & Entertainment and 41 other categories.
Zeta Search is leading in Finance, Online Marketing, Investing, Business Services and 7 other categories.
TruEffect is leading in most countries, including United States, Japan, Germany, Indonesia and 16 other countries.
Zeta Search is leading in Canada, Bangladesh, Israel, Singapore and one other country.