TruEffect is leading in Top 100K Sites and Top 1M Sites.
TruEffect has better usage coverage in more websites categories. Including News & Media, Business & Industry, People & Society, Arts & Entertainment and 34 other categories.
Zeta Search is leading in Finance, Banking and Investing.
TruEffect is leading in most countries, including United States, Japan, Brazil, France and 18 other countries.
Zeta Search is leading in India and Pakistan.