Market Share by Top Websites

2 TruEffect is leading in Top 100K Sites and Top 1M Sites.

Websites Categories

1 TruEffect has better usage coverage in more websites categories. Including News & Media, Business & Industry, People & Society, Arts & Entertainment and 34 other categories.

2 Zeta Search is leading in Finance, Banking and Investing.


1 TruEffect is leading in most countries, including United States, Japan, Brazil, France and 18 other countries.

2 Zeta Search is leading in India and Pakistan.