Market Share by Top Websites

2 TruEffect is leading in Top 100K Sites and Top 1M Sites.

Websites Categories

1 TruEffect has better usage coverage in more websites categories. Including News & Media, Business & Industry, Arts & Entertainment, People & Society and 24 other categories.

2 Zeta Search is leading in Finance, Motorsports, Banking, Financial Management and one other category.


1 TruEffect is leading in most countries, including United States, Japan, United Kingdom, Russia and 17 other countries.

2 Zeta Search is leading in India.