Market Share by Top Websites

2 TruEffect is leading in Top 100K Sites and Top 1M Sites.

Websites Categories

1 TruEffect has better usage coverage in more websites categories. Including News & Media, People & Society, Business & Industry, Arts & Entertainment and 47 other categories.

2 Zeta Search is leading in Online Marketing, Investing, Business Services, Banking and 4 other categories.


1 TruEffect is leading in most countries, including United States, Japan, Russia, Brazil and 18 other countries.

2 Zeta Search is leading in Canada, India, Korea Republic, Mozambique and one other country.