TurnTo is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
Vovici has better usage coverage in more websites categories. Including People & Society, Business & Industry, Career & Education, Arts & Entertainment and 63 other categories.
TurnTo is leading in Shopping, Home & Garden, Clothing, Beauty & Fitness and 31 other categories.
Vovici is leading in most countries, including United Kingdom, India, Russia, China and 27 other countries.
TurnTo is leading in United States, Canada, Ukraine, Taiwan and 6 other countries.