TurnTo is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
Vovici has better usage coverage in more websites categories. Including People & Society, Business & Industry, Career & Education, Arts & Entertainment and 66 other categories.
TurnTo is leading in Shopping, Home & Garden, Clothing, Beauty & Fitness and 18 other categories.
Vovici is leading in most countries, including United States, India, Australia, United Kingdom and 37 other countries.
TurnTo is leading in Taiwan, Belgium and Venezuela.