TurnTo is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
Vovici has better usage coverage in more websites categories. Including People & Society, Business & Industry, Career & Education, Education and 63 other categories.
TurnTo is leading in Shopping, Home & Garden, Beauty & Fitness, Clothing and 35 other categories.
Vovici is leading in most countries, including India, United Kingdom, China, Russia and 25 other countries.
TurnTo is leading in United States, Canada, Germany, Philippines and 11 other countries.