TurnTo is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
Vovici has better usage coverage in more websites categories. Including People & Society, Business & Industry, Career & Education, Education and 65 other categories.
TurnTo is leading in Shopping, Home & Garden, Clothing, Beauty & Fitness and 31 other categories.
Vovici is leading in most countries, including United Kingdom, India, Canada, Australia and 31 other countries.
TurnTo is leading in United States, Romania, Korea Republic, Taiwan and 3 other countries.