TurnTo is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
Vovici has better usage coverage in more websites categories. Including People & Society, Business & Industry, Career & Education, Arts & Entertainment and 65 other categories.
TurnTo is leading in Shopping, Home & Garden, Clothing, Beauty & Fitness and 21 other categories.
Vovici is leading in most countries, including United States, United Kingdom, China, India and 32 other countries.
TurnTo is leading in Romania, Tunisia, United Arab Emirates, Netherlands and one other country.