1
Twitter Advertising is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.
2
In terms of market share, Yandex Direct is clearly lagging behind, losing to Twitter Advertising in all segments.
1
Yandex Direct has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, Health, Vehicles and 11 other categories.
2
Twitter Advertising is leading in Computers Electronics & Technology, Games, Finance, Business & Consumer Services and 5 other categories.
1
Twitter Advertising is leading in most countries, including United States, Japan, South Korea, United Kingdom and 143 other countries.
2
Yandex Direct is leading in Russia, Ukraine, Belarus, Kazakhstan and 13 other countries.