Market Share by Top Websites

1 UltiPro is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, ZipRecruiter is clearly lagging behind, losing to UltiPro in all segments.

Websites Categories

1 UltiPro has better usage coverage in more websites categories. Including Business & Industry, Career & Education, Health, People & Society and 125 other categories.

2 ZipRecruiter is leading in Construction & Maintenance, Internet & Telecom, Car Buying, Online Marketing and 18 other categories.


1 UltiPro is leading in most countries, including United States, Canada, India, Germany and 58 other countries.

2 ZipRecruiter is leading in Bulgaria, United Kingdom, South Africa, Ukraine and 16 other countries.