Market Share by Top Websites

1 Underdog Media is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, YuMe is clearly lagging behind, losing to Underdog Media in all segments.

Websites Categories

1 YuMe has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, Music & Audio and 54 other categories.

2 Underdog Media is leading in Computer & Electronics, Software, News & Media, Technology News and 33 other categories.


1 Underdog Media is leading in most countries, including United States, United Kingdom, India, Germany and 37 other countries.

2 YuMe is leading in Spain, Sweden, Mexico, Venezuela and 15 other countries.