Based in Santa Barbara, California, Underdog Media was founded in 2007 by Shayne Mihalka, a former executive at ValueClick Media and FastClick.com. The proprietary ad serving technology was carefully designed to be simple to use, efficie...
Underdog Media is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
YuMe has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, Music & Audio and 50 other categories.
Underdog Media is leading in Computer & Electronics, Software, News & Media, Technology News and 40 other categories.
Underdog Media is leading in most countries, including United States, United Kingdom, Canada, Australia and 41 other countries.
YuMe is leading in Spain, Sweden, Mexico, China and 13 other countries.