Market Share by Top Websites

1 YuMe is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Underdog Media is clearly lagging behind, losing to YuMe in all segments.

Websites Categories

1 YuMe has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, News & Media and 135 other categories.

2 Underdog Media is leading in Computer & Electronics, Software, Technology News, Computer Security and 16 other categories.


1 YuMe is leading in most countries, including France, Italy, Spain, Mexico and 63 other countries.

2 Underdog Media is leading in United States, India, Netherlands, Russia and 29 other countries.