Market Share by Top Websites

1 Unica is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Usablenet is clearly lagging behind, losing to Unica in all segments.

Websites Categories

1 Unica has better usage coverage in more websites categories. Including Business & Industry, Autos & Vehicles, Car Buying, Health and 129 other categories.

2 Usablenet is leading in Accommodation & Hotels, Death, Food & Grocery Retailers, Home & Garden and 11 other categories.

Geography

1 Unica is leading in most countries, including United States, Germany, United Kingdom, Canada and 92 other countries.

2 Usablenet is leading in Morocco, British Indian Ocean Territory, Kenya, Palestinian Territories and one other country.