Market Share by Top Websites

1 Unica is leading in Top 1M Sites and The Entire Web.

2 Visual Revenue is leading in Top 10K Sites and Top 100K Sites.

Websites Categories

1 Unica has better usage coverage in more websites categories. Including Business & Industry, Autos & Vehicles, Car Buying, Health and 113 other categories.

2 Visual Revenue is leading in News & Media, Sports, Software, Sports News and 22 other categories.

Geography

1 Unica is leading in most countries, including United States, United Kingdom, Canada, Japan and 82 other countries.

2 Visual Revenue is leading in Poland, Germany, Italy, France and 7 other countries.