Market Share by Top Websites

1 Unica is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Visual Revenue is clearly lagging behind, losing to Unica in all segments.

Websites Categories

1 Unica has better usage coverage in more websites categories. Including Science & Education, Finance, Health, Computers Electronics & Technology and 16 other categories.

2 Visual Revenue is leading in News & Media, Games, Pets & Animals and Adult.

Geography

1 Unica is leading in most countries, including United States, United Kingdom, Japan, Canada and 52 other countries.

2 Visual Revenue is leading in Philippines, Taiwan and Vietnam.