Market Share by Top Websites

1 Unica is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 Visual Revenue is leading in Top 10K Sites.

Websites Categories

1 Unica has better usage coverage in more websites categories. Including Business & Industry, Autos & Vehicles, Car Buying, Health and 119 other categories.

2 Visual Revenue is leading in News & Media, Sports News, Adult, TV & Video and 21 other categories.

Geography

1 Unica is leading in most countries, including United States, Germany, Canada, Great Britain and 76 other countries.

2 Visual Revenue is leading in Poland, France, Italy, Brazil and 22 other countries.