Unica
749 websites

Unica is free to use

http://www.unica.com/

Unica Corporation provides enterprise marketing management software to financial services, insurance, retail, telecommunications, and travel and hospitality industries worldwide. The company’s software consists of seven modules: Campaign,...

VS

Vizu
15 websites

Vizu is free to use

http://www.brandlift.com

Vizu Corporation provides the first real-time, enterprise technology platform that allows advertisers and their partners in the digital media ecosystem to collaborate around optimizing Brand Lift metrics, moving their target audience throug...

Market Share by Top Websites

1 Unica is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Vizu is clearly lagging behind, losing to Unica in all segments.

Websites Categories

1 Unica has better usage coverage in more websites categories. Including Science & Education, Finance, Health, Computers Electronics & Technology and 19 other categories.

2 Vizu is leading in Adult.

Geography

1 Unica is leading in most countries, including United States, United Kingdom, Japan, Canada and 54 other countries.

2 Vizu is leading in United Arab Emirates and Venezuela.