Market Share by Top Websites

1 Webtrekk is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Unica is clearly lagging behind, losing to Webtrekk in all segments.

Websites Categories

1 Webtrekk has better usage coverage in more websites categories. Including Business & Industry, Shopping, Arts & Entertainment, News & Media and 101 other categories.

2 Unica is leading in Autos & Vehicles, Car Buying, Health, Finance and 47 other categories.


1 Webtrekk is leading in most countries, including Germany, Italy, Netherlands, Austria and 57 other countries.

2 Unica is leading in United States, United Kingdom, Canada, India and 42 other countries.