Market Share by Top Websites

1 Webtrekk is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Unica is clearly lagging behind, losing to Webtrekk in all segments.

Websites Categories

1 Webtrekk has better usage coverage in more websites categories. Including Business & Industry, Shopping, Arts & Entertainment, News & Media and 101 other categories.

2 Unica is leading in Autos & Vehicles, Car Buying, Health, Finance and 54 other categories.

Geography

1 Unica is leading in most countries, including United States, United Kingdom, Canada, Japan and 51 other countries.

2 Webtrekk is leading in Germany, Italy, Austria, Netherlands and 45 other countries.