Market Share by Top Websites

1 Webtrekk is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Unica is clearly lagging behind, losing to Webtrekk in all segments.

Websites Categories

1 Webtrekk has better usage coverage in more websites categories. Including Business & Industry, Shopping, Arts & Entertainment, Finance and 86 other categories.

2 Unica is leading in Autos & Vehicles, Car Buying, Health, Law & Government and 42 other categories.

Geography

1 Webtrekk is leading in most countries, including Germany, Italy, Spain, Austria and 50 other countries.

2 Unica is leading in United States, United Kingdom, Japan, Canada and 33 other countries.