Market Share by Top Websites

1 Webtrekk is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Unica is clearly lagging behind, losing to Webtrekk in all segments.

Websites Categories

1 Webtrekk has better usage coverage in more websites categories. Including Business & Industry, Shopping, Arts & Entertainment, Finance and 14 other categories.

2 Unica is leading in Autos & Vehicles, Health, People & Society, Law & Government and 2 other categories.


1 Webtrekk is leading in most countries, including Germany, Italy, Austria, Belgium and 49 other countries.

2 Unica is leading in United States, Japan, United Kingdom, Canada and 36 other countries.