Market Share by Top Websites

1 WebTrends is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Unica is clearly lagging behind, losing to WebTrends in all segments.

Websites Categories

1 WebTrends has better usage coverage in more websites categories. Including Business & Industry, Health, Law & Government, Internet & Telecom and 191 other categories.

2 Unica is leading in Car Buying, Dictionaries & Encyclopedias, Casinos and Interior Decor.


1 WebTrends is leading in most countries, including United States, Portugal, United Kingdom, Belgium and 167 other countries.

2 Unica is leading in Djibouti and Saint Vincent And The Grenadines.