Market Share by Top Websites

1 WebTrends is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Unica is clearly lagging behind, losing to WebTrends in all segments.

Websites Categories

1 WebTrends has better usage coverage in more websites categories. Including Business & Industry, Internet & Telecom, Health, Law & Government and 205 other categories.

2 Unica is leading in Car Buying, Casinos, Poker, Rugby and one other category.


1 WebTrends is leading in most countries, including United States, Portugal, Belgium, Germany and 162 other countries.

2 Unica is leading in Puerto Rico, Solomon Islands, Yemen, Syrian Arab and 2 other countries.