Market Share by Top Websites

1 Unica is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Wipe Web Anlaytics is clearly lagging behind, losing to Unica in all segments.

Websites Categories

1 Unica has better usage coverage in more websites categories. Including Business & Industry, Autos & Vehicles, Car Buying, Health and 110 other categories.

2 Wipe Web Anlaytics is leading in Reference, Construction & Maintenance, Directories, Alternative & Natural Medicine and 6 other categories.

Geography

1 Unica is leading in most countries, including United States, United Kingdom, Italy, Canada and 83 other countries.

2 Wipe Web Anlaytics is leading in Germany.