Market Share by Top Websites

1 Unica is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Wipe Web Anlaytics is still behind Unica in all market share segments.

Websites Categories

1 Unica has better usage coverage in more websites categories. Including Business & Industry, Health, Autos & Vehicles, Finance and 16 other categories.

2 Wipe Web Anlaytics is leading in Travel, Food & Drink, Recreation & Hobbies and Beauty & Fitness.

Geography

1 Unica is leading in most countries, including United States, United Kingdom, Japan, Canada and 71 other countries.

2 Wipe Web Anlaytics is leading in Germany, Austria, Estonia, Philippines and one other country.