Market Share by Top Websites

1 Woopra is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Unica is clearly lagging behind, losing to Woopra in all segments.

Websites Categories

1 Woopra has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, People & Society, Internet & Telecom and 221 other categories.

2 Unica is leading in Car Buying, Automotive Industry, Pharmacy, Interior Decor and one other category.

Geography

1 Woopra is leading in most countries, including United States, Russia, Great Britain, Brazil and 187 other countries.

2 Unica is leading in Tonga, Botswana, Senegal, Saint Helena and 2 other countries.