Market Share by Top Websites

1 Unica is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, WOW Analytics is clearly lagging behind, losing to Unica in all segments.

Websites Categories

1 Unica has better usage coverage in more websites categories. Including Autos & Vehicles, Car Buying, Health, Finance and 98 other categories.

2 WOW Analytics is leading in Business & Industry, Computer & Electronics, Internet & Telecom, Software and 33 other categories.

Geography

1 Unica is leading in most countries, including United States, Germany, Canada, Japan and 83 other countries.

2 WOW Analytics is leading in United Kingdom, Ireland, South Africa, Sweden and 16 other countries.