Market Share by Top Websites

1 Unica is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, WOW Analytics is still behind Unica in all market share segments.

Websites Categories

1 Unica has better usage coverage in more websites categories. Including Autos & Vehicles, Health, Car Buying, Finance and 70 other categories.

2 WOW Analytics is leading in Business & Industry, Computer & Electronics, Software, Internet & Telecom and 41 other categories.


1 Unica is leading in most countries, including United States, Japan, Canada, Germany and 65 other countries.

2 WOW Analytics is leading in United Kingdom, India, Ireland, Vietnam and 21 other countries.