Market Share by Top Websites

1 Unica is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, WOW Analytics is clearly lagging behind, losing to Unica in all segments.

Websites Categories

1 Unica has better usage coverage in more websites categories. Including Autos & Vehicles, Car Buying, Health, Finance and 74 other categories.

2 WOW Analytics is leading in Business & Industry, Computer & Electronics, Internet & Telecom, Software and 39 other categories.


1 Unica is leading in most countries, including United States, Japan, Germany, Canada and 67 other countries.

2 WOW Analytics is leading in United Kingdom, Ireland, Netherlands, Bulgaria and 18 other countries.