Market Share by Top Websites

1 Unica is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Yahoo Search Marketing Analytics is still behind Unica in all market share segments.

Websites Categories

1 Unica has better usage coverage in more websites categories. Including Business & Industry, Autos & Vehicles, Car Buying, Health and 112 other categories.

2 Yahoo Search Marketing Analytics is leading in Construction & Maintenance, Clothing, Home & Garden, Web Hosting and 20 other categories.

Geography

1 Unica is leading in most countries, including United States, United Kingdom, Germany, Canada and 86 other countries.

2 Yahoo Search Marketing Analytics is leading in Taiwan, Korea Republic and Bulgaria.