Market Share by Top Websites

1 Unica is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Yahoo Search Marketing Analytics is still behind Unica in all market share segments.

Websites Categories

1 Unica has better usage coverage in more websites categories. Including Business & Industry, Autos & Vehicles, Health, Car Buying and 69 other categories.

2 Yahoo Search Marketing Analytics is leading in Shopping, Arts & Entertainment, Travel, Sports and 46 other categories.

Geography

1 Unica is leading in most countries, including United States, United Kingdom, Canada, Germany and 72 other countries.

2 Yahoo Search Marketing Analytics is leading in Japan, South Korea, Taiwan, Hong Kong and 3 other countries.