1
Unica is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.
2
In terms of market share, Yahoo Search Marketing Analytics is clearly lagging behind, losing to Unica in all segments.
1
Unica has better usage coverage in more websites categories. Including Science & Education, Finance, Health, Computers Electronics & Technology and 15 other categories.
2
Yahoo Search Marketing Analytics is leading in E-commerce & Shopping, Lifestyle, Adult and Pets & Animals.
1
Unica is leading in most countries, including United States, United Kingdom, Canada, China and 51 other countries.
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Yahoo Search Marketing Analytics is leading in South Korea, Japan, Taiwan, Pakistan and 3 other countries.