Market Share by Top Websites

1 Unica is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Yahoo Search Marketing Analytics is clearly lagging behind, losing to Unica in all segments.

Websites Categories

1 Unica has better usage coverage in more websites categories. Including Business & Industry, Autos & Vehicles, Car Buying, Health and 94 other categories.

2 Yahoo Search Marketing Analytics is leading in Shopping, Telecommunications, Tourism, Construction & Maintenance and 29 other categories.

Geography

1 Unica is leading in most countries, including United States, United Kingdom, Germany, Italy and 74 other countries.

2 Yahoo Search Marketing Analytics is leading in Japan, Korea Republic, Taiwan, Hong Kong and 2 other countries.