Market Share by Top Websites

1 Yandex API is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Unica is clearly lagging behind, losing to Yandex API in all segments.

Websites Categories

1 Yandex API has better usage coverage in more websites categories. Including Business & Industry, Shopping, Arts & Entertainment, Marketing & Advertising and 226 other categories.

2 Unica is leading in Car Buying, Pharmacy, Grants & Scholarships and Disabled & Special Needs.

Geography

1 Yandex API is leading in most countries, including Russia, Ukraine, Belarus, Kazakhstan and 121 other countries.

2 Unica is leading in United States, New Zealand, Puerto Rico, Kenya and 10 other countries.