Market Share by Top Websites

1 Unica is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, YellowTracker is clearly lagging behind, losing to Unica in all segments.

Websites Categories

1 Unica has better usage coverage in more websites categories. Including Business & Industry, Autos & Vehicles, Car Buying, Health and 95 other categories.

2 YellowTracker is leading in Pets, Pets & Animals, Visual Arts & Design, Sports and 10 other categories.

Geography

1 Unica is leading in most countries, including United States, Japan, United Kingdom, Canada and 82 other countries.

2 YellowTracker is leading in Netherlands, Malta and Ghana.