Market Share by Top Websites

1 Unica is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, YellowTracker is clearly lagging behind, losing to Unica in all segments.

Websites Categories

1 Unica has better usage coverage in more websites categories. Including Business & Industry, Autos & Vehicles, Car Buying, Health and 92 other categories.

2 YellowTracker is leading in Pets & Animals, Pets, Visual Arts & Design, Recreation & Hobbies and 7 other categories.

Geography

1 Unica is leading in most countries, including United States, United Kingdom, Japan, Canada and 76 other countries.

2 YellowTracker is leading in Netherlands, Belgium, Nepal and Suriname.