Market Share by Top Websites

1 Unica is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, YellowTracker is clearly lagging behind, losing to Unica in all segments.

Websites Categories

1 Unica has better usage coverage in more websites categories. Including Business & Industry, Autos & Vehicles, Car Buying, Health and 96 other categories.

2 YellowTracker is leading in Pets, Pets & Animals, Visual Arts & Design, Equestrian and 11 other categories.

Geography

1 Unica is leading in most countries, including United States, United Kingdom, Japan, Germany and 81 other countries.

2 YellowTracker is leading in Netherlands and Belgium.